When you’re a small business owner or a freelancer, finding the right person to help you with your marketing strategy or to be specific, a Marketing Consultant, is a challenging and time-consuming task.
Your first and perhaps biggest concern is the budget. For start –up entrepreneurs, it’s a bit risky, but you have to invest – reasonably that is. Bear in mind that effective marketing is an important key for your business to survive during both good and bad economic times.
You have to understand that when you hire a credible and experienced marketing coach, your company will have greater chances of profitability and viability in the long run. If you are currently on the lookout for the perfect marketing consultant fit for your business needs, this guide can help.
Understand what a marketing consultant can contribute to your business. It’s very important to know why you need a marketing coach. A consultant’s role includes providing you with reliable and accurate information (for projects and campaigns), as well as help you make the right business decisions.
Check a marketing consultant’s expertise, experience, and attributes. You will be working with someone you’ll entrust your business with, best choose someone credible, trustworthy, and best of all, comfortable to work with in a long period of time.
Just like shoes, it will be hard to find the right fit but eventually, you will. Asking these questions will help you make the right choice:
- What is the marketing consultant’s area of expertise? Has he/done similar work for previous clients?
- Does the consultant have any knowledge in the industry your company is in?
- Is the consultant an expert in various marketing techniques? If so, does the consultant follow ethical and effective strategies?
- Is he/she creative enough to come up with fresh ideas for unique and practical campaigns?
In addition, don’t forget to take into account a consultant’s work ethics; productivity, cooperation, dedication, and character.
Ask for references, recommendations and reviews. This will help narrow down your search. Ask a marketing consultant’s former clients about the quality of his/her work. Also take note as to how long the consultant was employed by his/her clients. Be sure to check more than two references.
Set your goals, set a time-frame. You have to know where you want your business to go. Make a list of the things you want to accomplish and when you want them to get done. Be clear with a prospective consultant. Lay out your plans and ask them if they can help you achieve it.
For a thorough assessment of a candidate, you can request for a sample proposal. Make sure to provide enough information about you and your project and specify what you want the marketing consultant to do. Also specify reporting styles and deadlines.
Lastly, don’t forget to ask about contract details. You have to know what your options are in case you need to cancel a contract whenever you realize the marketing consultant is not the right one for you and your business.
Author Bio: Karrie Morton is an IT student at the University of California Irvine and a part time freelance writer, he writes for Integrity Media Corp. in Orange County. She has been writing about current hot topics such as technology, internet marketing, and social media.