The apparent delay in Google PageRank update has left us wondering if it still remains a ranking factor for websites.  Or is ranking all about Domain Authority now?  Whether for guest posting or advertisement, nowadays it is the site’s DA that is given more preference rather than it’s PR.  So is Domain authority the new ranking factor?

Google Page Rank or Domain Authority

First of all let us discuss how exactly a website is measured in terms of PR and DA.

Domain Authority

What is Domain Authority?  The domain Authority of a site is based on 3 elements – Age, size and popularity of the site.  Search engines trust websites which have an older domain because this proves that they have had a long life and will probably last even longer.

The popularity of a site depends upon number of quality backlinks it has. Backlink strategies such as guest posting and blog commenting on high quality sites and social media optimization helps generate traffic overtime and increase the site popularity.

The size of the domain or website depends upon the number of pages on it. If your website has a good number of pages with high quality content in it, then you can target more keywords and hence drive more traffic towards the site.

In brief, it is a way of envisaging how a website would do in SERP’s.  The Domain Authority of a website is calculated on a scale of 0-100 with 100 being the highest maximum score.

Google PageRank

Google PageRank is a web page ranking system named after and developed by founders Larry Page and Sergey Brin.

This system analyzes the vast link structure of a site and gives a value or rank to each page depending upon the votes from the links. Each link carries a vote, but Google not only considers the number of votes but also the page that gives the vote.  The page has to be not only authoritative and trusted by Google but relevant too.

So backlinks from sites that have a high PR and are trusted by Google definitely carry more weight than ones that have a low PR.

Unlike the Domain Authority, Google Page Rank is ranked on a scale of 0 – 10 with 10 being the highest maximum rank.

So which one is it?

As we discussed earlier, the Domain authority of a site is clearly being given more preference over the PR.  However PR is not to be taken lightly. Since Google controls the search engines and PR is its own technology, it is less likely that the PR system would be discarded.

It is quite simple. If you want to avoid the wrath of Google, just play by its rules.

  • Build quality backlinks.
  • Publish high quality unique content on the site. Most importantly, relevant content – the one useful to your readers.
  • Pay more attention to quality rather than the quantity, in case of both content and backlinks.
  • Like I explained in one of my previous posts, work on your site’s Trust Rank.
  • Maintain keyword density and other On-page requirements.
  • Social Sharing.

and the usual rules.

Now what?

Well as you now know, both DA and PR play an important role in ranking a website and should be monitored properly. However one must not be carried away by either of them.  The website may have 30+ DA and 4 PR, but its indexed pages may be too less. You never know, the site may have been hit with the recent Panda or Penguin update and have almost zero traffic to it.

So to conclude, do not just check domain authority or page rank, but also the site’s indexed pages; and going by its link profile, envisage whether its authority will improve in the future or not.

So what do you think? Do let me know by leaving your valuable feedback.:)