Web designs in 2014 will focus on smaller screen with simple, clean graphics and fonts. No one can predict the future with 100 percent accuracy, but here are a few trends in web design for 2014 and beyond.
User experience is the most important aspect of any web design. Grid layout makes everything straightforward to read, skimmable and still coherent. It’s easy on the eyes and doesn’t take much space.
Flat UI is here to stay. At least for the foreseeable future. Designers can use CSS3 to create flatter buttons with natural box shadows, rounded corners and text shadow. Flat UI is even being used in form inputs and navigation menus.
Websites that use image galleries to showcase products and services should also use captions for each image. This helps visitors link information to the image and search engines also read captions, but they don’t read text in a Flash presentation.
Fonts with personality are popping up all over the web. Rather than using the boring standard serif or san-serif fonts, different fonts add uniqueness to designs. Customizing any font to make the page stand out is a powerful technique that is already happening on some websites.
Large Hero Areas
A hero image is a large web banner image that is the first thing visitors see when they land on the page. It should present an overview of the site’s main content and may or may not contain text. It can be a single photo or graphic or a rotating selection of images.
Responsive Web Design for Mobiles
Responsive Web design is the thing now. Websites need to be able to reformat to give easy access to mobile devices. More and more people use their mobile phones to browse the Web. Some of the things to look for are integration with social media, long scrolling sites and fast loading sites make the mobile Web easier to access.
There are good uses for HTML5 and not so good uses, but it is definitely here to stay, until HTML6 comes along. It allows web design to incorporate video without downloading external links. This is great unless it causes the website to take one minute to load. If so, it is not being used correctly.
In 2014, the trend is towards simple color schemes. This means one or two colors. Black and white are not considered colors. Along with black and white, a site may have one to three shades of blue, or purple. There may be another color added here and there for emphasis and impact.
Long narratives are a thing of the past. In 2014, content is presented in short bursts that are suitable for people with short attention spans or not much time. Blog posts are still long, but Web content is delivered in about 250 characters. This also makes it easy to scan.
Google is fighting spam and that has changed SEO content. In 2013, content marketing became the way to higher rankings on search engines, and this will not change in 2014, in fact, it will be even more important. Social media will require strong profiles, good content, engagement and reciprocity.