Getting good traffic to your ecommerce website can be a rather difficult task when your product is a very common one and is already available on bigger competitor such as Amazon, Target etc. Below compiled is a list of 8 easy tips to remember while doing SEO for ecommerce websites. If done in the right way, these tips can prove to be quite useful.
#1 SEO Friendly URL Structure
It is very important for an e-Commerce site to have a URL structure that is not only keyword rich, but also navigation friendly. The best way to make the URL’s keyword rich and navigable for humans would be to implement static URL’s which are more SEO-friendly than Dynamic URL’s. Dynamic URL’s are the root of duplicate Meta data and content issues.
It s is also imperative that all the product pages across the whole website have a consistent URL structure in order to avoid any mess.
#2 301 Redirects for the Deleted Pages
Since e-commerce websites are product based websites, they have to every now and then change or delete their pages. 301 redirects permit you to redirect shoppers to a new page so that the link juice from the deleted pages is retained.
This permanent redirect from one page to another will ensure that your customers have a user-friendly experience and remain loyal.
#3 Alt Tag for Images
As we are talking about an e-commerce site here, there are obviously going to be a lot of images on it, them being the main content or you can say the meat of the website. Now since the search engine robots are not able to crawl or understand images, we need to add Alt or alternative text to them. This alternative text will help the robot understand what the images are all about.
Canonicalization is an occurrence where there are multiple pages that have different URLS but same content and still do not duplicate content error. Since there is so much internal linking, e-commerce or any large websites face duplicate content issue. For that purpose, canonical tags are used.
Canonical tags are a way of letting the search engine know which URL to give preference to.
For e.g. there are 2 URL’s with the same content: -
and you want the 1st one to be the chief URL.
By adding the below snippet to the <head> tag of the 2nd URL page, you can let the search engine know that you prefer the 1st URL.
This will not only solve the duplication issue but also strengthen your organic presence in the search engines.
#5 Site Load Speed
Site Load speed refers to the speed with which your site loads or opens. The site load speed of your site affects many factors such as visitor experience, bounce rate, average visit duration etc. It will do no good if you chase away potential customers by giving them a bad user experience with your high page load speed.
In order to avoid this problem, you need to make sure that your images are not more than 50 -60 kb in size without compromising with their quality. Using XML (AJAX) on your pages helps too.
#6 Meta Tags Optimization
Another On-page factor to look out for is effective Meta Tag Optimization. This is really important as Meta tags not only tell the search engines what the site is about but are also informative to the visitors. A catchy and keyword rich Title tag and Meta description depicting the product properties, features, price etc, is bound to grab the attention of the users and the search engine. You also need to make sure that the keyword research is done properly.
The recommended length for a standard Meta description is around 155 characters, while that of a Title tags is 66 characters.
#7 Social Sharing
Adding social media or social sharing buttons to the site will help increase the popularity of your products. However, you need to make sure they are positioned in the right place, preferably right below or beside the product so that it can easily be shared by the visitor among his/her friends and family. Facebook Likes, Twitter tweets and most importantly the Pinterest ’Pin it’ button are a must.
#8 Off-page SEO
In order to compete with thousands of other e-Commerce sites and beat them for the top position, you need to build the authority of your site in the eyes of the search engines. For that you need to build high quality links and gain good number of Social shares. The below listed strategies or activities should help you achieve the desired results:-
- Product Submissions to top quality sites such as thisnext.com.
- Image Sharing with proper title and description to high PR sites like Pinterest, Flickr, Picasa etc.
- Video Sharing with proper title and description to Authority sites like You-Tube, Vimeo, Dailymotion, Metacafe etc
- Contests – Host contests on the site with prizes in the form of product giveaways. This will help the site gain publicity as everybody loves free stuff.
Well there you go. Other then the above, having unique, quality content on the site in the form of a blog will surely help. Regularly updated, fresh content will help gain attention of the search engines.
I think that’s about it. If you have any queries or would like to share any more strategies or tips to remember while doing SEO for ecommerce websites, do use the comment box below. Cheers!